South Florida Healthcare Ad Agency Wins Gold For Medicare Managed Care Campaign

October 03, 2013

MIAMI, Florida, October 3, 2013 – The Weinbach Group, a nationally recognized healthcare advertising agency, won three gold awards in The Aster Awards' 2013 competition. The Aster Awards, hosted by Marketing Healthcare Today magazine, recognizes the nation's most talented healthcare marketing professionals for outstanding excellence in medical-related marketing. The Weinbach Group won for advertising it developed for Jackson Health Plans' Medicare Advantage Plan operated by Jackson Health System, the largest public hospital system in the U.S.

"Medicare Advantage plans all over the country are in the midst of a major ad blitz to get new members, and most of the ads look identical to one another," said Daniel Weinbach, chief operating officer of the healthcare marketing firm. "The campaign we developed for Jackson felt fresh and spoke to Jackson's ethnically and culturally diverse audience, including Spanish speakers."

The Weinbach Group's winning entries included a series of direct mail pieces, a newspaper insert, and Spanish-language ads targeting Hispanic seniors and their families. The agency developed the "Good Life/Buena Vida" campaign in less than 45 days, immediately after winning a competitive bid to serve as agency of record for Jackson Health System. Despite facing a seemingly impossible deadline, the agency launched the award-winning campaign on the first day of the Medicare Annual Enrollment Period.

In addition to its three Aster Award wins, The Weinbach Group won nine awards in Healthcare Marketing Report's annual competition for work it created on behalf of other clients, including Tampa-based HealthPlan Services and The Renfrew Center, the nation's largest network of mental health treatment facilities for women with eating disorders.

For more information or to schedule an interview, please contact Meieli Sawyer at 305.668.0070 or msawyer@weinbachgroup.com.

About The Weinbach Group:
The Weinbach Group, which celebrated its 25th anniversary last year, ranks as a top Miami public relations firm and was recently named one of South Florida's Top 100 Small Businesses. The firm provides advertising, public relations, and strategic marketing counsel to companies and organizations of all types. Clients include Jackson Health System, The Renfrew Center for Eating Disorders, Susan G. Komen® South Florida, HealthPlan Services, HealthFusion, and Hygea Healthcare Holdings. For more information, visit www.weinbachgroup.com.