Miami Marketing Firm To Share Digital Advertising Trends With Arts Organizations

April 17, 2024

Ronnie Khalil, Director of Client Accounts & Digital Initiatives at The Weinbach Group, will be a featured speaker at the "Digital Marketing: Upskill for the Next Wave" bootcamp presented by the Arts & Business Council of Miami's Miami Arts Marketing Project (MAMP). The event, scheduled for June 2024, will give professionals involved in Miami's booming arts community the opportunity to learn about digital marketing and how it can propel their arts organizations toward greater visibility.

In his role at The Weinbach Group, Mr. Khalil leads the Miami ad agency's account team for the Miami-Dade County Department of Cultural Affairs, which operates a number of performance venues throughout the County, including the Dennis C. Moss Cultural Arts Center and the Miami-Dade County Auditorium, as well the African Heritage Cultural Arts Center.

In his presentation at the digital marketing bootcamp, Mr. Khalil will share strategies he and his team utilized to help the County's cultural arts programs successfully emerge from the pandemic, which shuttered performing arts spaces and forced venues to reimagine how to deliver arts to their constituents. For the Miami-Dade County Department of Cultural Affairs, Mr. Khalil developed and implemented marketing campaigns that relied heavily on digital initiatives. The campaigns he and his team created helped sell tickets, fill seats, and breathe new energy into the County's diverse cultural arts programs.

In addition, at the bootcamp, he will explain how The Weinbach Group's digital marketing activities on behalf of the Department of Cultural Affairs allowed County employees to better measure advertising investments and, ultimately, choose more efficient allocations of their finite marketing resources.

"It's been an incredible collaboration working with the Miami-Dade County Department of Cultural Affairs," said Mr. Khalil. "With its dynamic staff, we have implemented a robust digital marketing program that reaches diverse audiences of all age ranges, and it has successfully brought audiences back to the arts, post-pandemic. I'm looking forward to sharing the details of this successful endeavor with participants of the digital marketing bootcamp."

MAMP and the Arts & Business Council of Miami bring together professionals in the arts and creative fields to examine trends in marketing. The series connects members of the arts community with experts who provide advice about how to reach new audiences, learn engagement tactics, and maximize their budgets.

The June 11 bootcamp will take place at the Adrienne Arsht Center from 8:00 am to noon and will showcase thought leaders sharing valuable insights to help arts organizations enhance their digital marketing strategies. The bootcamp will take a closer look at how arts organizations "lead, enable, empower, and engage" and will explore digital trends in email marketing, AI, and social media.

Mr. Khalil joins a distinguished lineup of thought leaders, including industry experts such as Dan Grech from BizHack, Julie Colton from RBB Communications, Carmen Rodriguez from Collective Grace, and Dan Farrell from the Miami New Times.

For more information about The Weinbach Group, or to schedule an interview, please contact Meieli Sawyer at (305) 668-0070 or msawyer@weinbachgroup.com.

About The Weinbach Group
The Weinbach Group, now in its fourth decade of business, consistently ranks among South Florida's top advertising, public relations, and marketing communication firms. The agency serves clients in a range of industries and is best known as a healthcare marketing firm. Notable clients have included Mount Sinai Medical Center, ChenMed Senior Care, The Renfrew Center for Eating Disorders, HCA, University of Miami Miller School of Medicine, and Jackson Health System.