Miami Healthcare Marketing Firm President Shares Secrets To Successful Physician Marketing

October 09, 2018

MIAMI, Florida, October 9, 2018 – Daniel Weinbach, president and CEO of The Weinbach Group, a Miami-based healthcare marketing firm, presented for the second year running at the Society for Healthcare Strategy & Market Development's "Connections" conference, this year held in Seattle, Washington. On Monday, October 8, Weinbach and co-presenter Richard Klass, co-founder of 2CY, addressed an audience of nearly 200 senior healthcare leaders on the topic of "The Employed Physician Group: Positioning Your Doctors For Success."

SHSMD Connections attracts thousands of healthcare marketing professionals and covers everything from business development and marketing and digital engagement, to strategic planning and population health. The largest conference of its type, the event has become the industry's go-to resource for healthcare strategists, planners, marketers, and public relations professionals nationwide.

"The professionals at this year's conference are desperate for real-world advice about how to grow patient volume for their hospital and health system's employed physician groups," said Daniel Weinbach, president and CEO of the healthcare advertising agency and Miami public relations firm, The Weinbach Group. "Richard Klass and I gave them the practical tools they were looking for, along with a historical understanding of why physician-owned, private practices are growing rare."

In "The Employed Physician Group," Weinbach and Klass explained the important role of physician specialty in determining how to best position a hospital's practice. In addition, they provided examples of real projects developed by The Weinbach Group to demonstrate how to implement marketing tactics on behalf of employed physician groups. The advanced session was presented as part of the Physician Strategy track.

"Presenting at SHSMD Connections for a second year is an honor," added Daniel. "Working with recognized thought leaders and sharing our experiences in every aspect of healthcare has the power to change how we work, and how our clients practice."

About The Weinbach Group
The Weinbach Group, a Miami ad agency, now in its fourth decade of business, consistently ranks among South Florida's top advertising, public relations, and marketing firms. It serves clients in a range of industries, and has special expertise working with healthcare organizations. Notable clients have included The Renfrew Center for Eating Disorders, HCA, University of Miami School of Medicine, and Jackson Health System.