Miami Healthcare Marketing Experts Tackle Price Transparency

February 11, 2020

South Florida leading healthcare experts will convene this coming Wednesday and Thursday, February 12th and 13th for the Annual Healthcare Summit: Consumerism In Healthcare, hosted by the South Florida Hospital & Healthcare Association (SFHHA). At the event, Miami Ad Agency principal Daniel Weinbach will join a panel of fellow executives to discuss the topic of healthcare price transparency, which has earned widespread attention following the Trump Administration's announcement in late 2019 calling for greater price transparency. In addition to Mr. Weinbach, who heads a healthcare marketing firm, the panel will include Matt Muhart from Memorial Healthcare System and Paul DeMuro, PhD, a healthcare attorney with the firm Nelson Mullins. Richard Klass, a healthcare strategist and former executive at Jackson Health System, will moderate the discussion, which is scheduled at 11:30 a.m. on Thursday at the Signature Grand in Davie, Fla.

Increased consumer cost burden for healthcare services in the form of higher premiums, higher deductibles, higher copayments, and greater cost-sharing have catalyzed interest in more transparency regarding healthcare prices. However, until recently, efforts to give consumers more information about how much their medical services and prescriptions will cost have failed to gain traction. For their part, hospitals and health insurance companies have sought to keep their fee arrangements secret.

During the SFHHA panel discussion, participants will address key questions, such as, what do patients want with regard to healthcare price information? Have providers effectively used price and price transparency to attract patients? What healthcare services are most price-sensitive? And how does price fit into providers' value propositions?

"Today, consumers – even those with 'good' insurance – pay an ever-increasing portion of their healthcare costs," says Mr. Weinbach. "So you would think that patients would shop around for the best deal when it comes to accessing care. However, healthcare is different than buying a washing machine, and the way we select healthcare providers typically has little to do with price."

Mr. Weinbach, who leads a healthcare advertising agency, has written extensively on the topic of healthcare price transparency. In fact, along with Mr. Klass and healthcare entrepreneur Justin Irizarry, he co-wrote a report on healthcare price transparency: "Healthcare Pricing Strategies In A World Of Price Transparency: What You Need To Win." The healthcare public relations and healthcare marketing strategy experts also presented on the subject in 2017 at the annual meeting of the Society of Healthcare Strategy and Market Development.

The session is eligible for continuing education credits awarded by the American College of Healthcare Executives (ACHE). For information about registration, call (954) 964-1660.

About The Weinbach Group
The Weinbach Group, now in its fourth decade of business, consistently ranks among South Florida's top advertising, public relations, and marketing firms. The agency serves clients in a range of industries, and has a reputation as one of the nation's most experienced healthcare marketing firms. Notable clients have included The Renfrew Center for Eating Disorders, Hospital Corporation of America (HCA), the University of Miami Miller School of Medicine, and Jackson Health System.