M&A Today Global Awards Names The Weinbach Group

January 04, 2024

The Weinbach Group, a leading healthcare advertising agency, announced it won the "Best Specialty Healthcare Marketing Agency" award in the M&A Today 2024 Global Awards. The award recognizes The Weinbach Group's almost four-decade history of developing attention-getting advertising campaigns for a roster of national and international healthcare clients. In addition, the award's organizer, U.K.-based EMG Publishers, considers the complexity and strategic significance of the winners' work. In the case of The Weinbach Group, the marketing communications firm frequently develops campaigns for healthcare enterprises working in complex industry sectors, including value-based care, healthcare technology, and Medicare managed care. However, even for clients whose businesses are often difficult to understand, The Weinbach Group crafts accessible, clear messaging to reach multiple audiences.

In addition to the M&A Today Global Awards, the Miami ad agency has racked up more than 100 Healthcare Advertising Awards in the nation's largest advertising contest for healthcare-related marketing projects.

"It takes a great deal of subject area expertise to effectively communicate about healthcare topics," said Daniel Weinbach, president and CEO of The Weinbach Group. "In our daily work, we frequently have to interpret esoteric information so that it can be understood by laypeople. Winning the M&A Today Global Award for best specialty healthcare ad agency validates the complexity required to produce the kinds of advertising and public relations programs we handle for our clients."

As a leading healthcare marketing firm, the Weinbach Group's clients include provider organizations, payors, public health entities, and many companies that deliver services to hospitals and health systems, such as data analytics, health tech, risk mitigation, human resources, and revenue cycle management. The agency has gained recognition for its niche serving value-based care organizations, including ChenMed, Better Health Group, MaxHealth, and Genuine Health Group.

The Miami company also has a thriving practice outside the confines of healthcare. In fact, The Weinbach Group handles marketing and communications for a number of government entities, including the Miami-Dade County Department of Transportation & Public Works, the Miami-Dade Water and Sewer Department, and The Miami-Dade County Department of Cultural Affairs, which operates several performing arts venues throughout the region.

For more information about The Weinbach Group, or to schedule an interview, please contact Meieli Sawyer at (305) 668-0070 or msawyer@weinbachgroup.com.

About The Weinbach Group
The Weinbach Group, now in its fourth decade of business, consistently ranks among South Florida's top advertising, public relations, and marketing firms. The agency serves clients in a range of industries and is best known as a healthcare marketing firm. Notable clients have included Mount Sinai Medical Center, ChenMed Senior Care, The Renfrew Center for Eating Disorders, HCA, University of Miami Miller School of Medicine, and Jackson Health System.