The Weinbach Group Featured In Newsweek About Healthcare Price Transparency
February 14, 2024
Newsweek recently featured the president and CEO of the nationally-recognized healthcare marketing firm, The Weinbach Group, in its article about healthcare price transparency.
The Miami ad agency's resident expert on the subject, Daniel Weinbach, provided quotes about the difficulty healthcare consumers face when it comes to determining how much they will pay for healthcare services.
Read the full article here: "Health Insurers Must Be Transparent About Pricing"
Despite legislative efforts, including the Consolidated Appropriations Act of 2021 and the "No Surprises Act," challenges persist for healthcare consumers to obtain clear and accessible pricing information. Mr. Weinbach, whose healthcare advertising agency also delivers healthcare public relations services, told Newsweek that many providers have simply opted not to comply with the new rules. He goes on to explain that even for those that do comply, the files available online are often many pages long and not easy to read. That means many patients don't get the information they need before deciding on a course of treatment or provider.
Mr. Weinbach has written and spoken extensively on the subject of healthcare price transparency. Along with his colleague, Richard Klass, he presented on the subject at the Society for Healthcare Strategy and Market Development Connections conference. In addition, he and Mr. Klass authored a white paper on the topic, entitled "Healthcare Pricing Strategies In A World Of Price Transparency."
In the white paper and in the Newsweek article, Mr. Weinbach emphasizes that real price transparency requires providers and insurance companies to abandon "secrecy clauses" in their contracts, and reveal the negotiated reimbursement rates providers receive for the healthcare services they provide.
"In order for providers to be transparent about pricing, they, and the insurance companies with which they contract, would need to abandon the clauses in their contracts that require secrecy surrounding the negotiated rates for each service," Mr. Weinbach told Newsweek.
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When it comes to healthcare marketing, experience and expertise matter. That's why healthcare organizations in nearly every sector – from hospitals and health systems to insurance companies – look to The Weinbach Group for strategic planning and execution of their campaigns. Contact us to get the conversation started.
