Blog Posts About Healthcare Marketing

April 03, 2024

Part B News, the healthcare industry's go-to source for information about Medicare, recently sought the expertise of Daniel Weinbach, president and CEO of healthcare marketing firm The Weinbach Group, about the importance of communicatio...

March 06, 2024

These Influential Providers Have Unique Communication PreferencesIt's no secret the U.S. health system faces an acute shortage of physicians. From increasing administrative burdens, to declining reimbursements, to job burnout, doctors ar...

February 14, 2024

Newsweek recently featured the president and CEO of the nationally-recognized healthcare marketing firm, The Weinbach Group, in its article about healthcare price transparency. The Miami ad agency's resident expert on the subject, Danie...

January 18, 2024

The healthcare industry is continually evolving, and with those changes come new challenges for those of us involved in healthcare marketing.

August 16, 2022

Nitra, a Fintech medical company, recently featured president and CEO of The Weinbach Group, Daniel Weinbach, in their latest article about establishing an integrated marketing program. In this piece, Nitra outlines the basic aspects of ...

August 17, 2020

RingCentral recently interviewed Daniel Weinbach, president and CEO of The Weinbach Group, who discussed healthcare marketing and medical advertising for healthcare practices. The article touches on multiple steps for every practice, and...

June 07, 2017

No one knows for certain what will come of the House version of the American Health Care Act. Will it survive the Senate? Will it fade away into oblivion? We just don't know. However, running a healthcare advertising agency, I can't affo...

November 08, 2016

You don't have to be a retail expert to know that price drives consumer decision making. After all, who doesn't love a sale? However, when it comes to healthcare services, price has largely been left out of the conversation. Even thos...

June 17, 2015

In a recent blog post, we shared an anecdote about a campaign that our healthcare advertising agency launched on behalf of a favorite client. To summarize, we used an integrated mix of marketing tactics including online and offline compo...

April 24, 2015

For years now, the conventional wisdom among marketers of all types has been to point prospective customers online to "take action." In the universe of medical advertising, we likewise have used our clients' websites as sales sites to co...