The Top 10 Best Healthcare Public Relations and Publicity Firms in South Florida

January 13, 2025

This article was originally published on HealthcareMarketingAgency.com. Republished with permission.

Healthcare public relations and publicity play a vital role in shaping public perception, building trust, and managing reputations in the dynamic healthcare industry. A good healthcare public relations firm or publicist understands the unique challenges of the healthcare sector and possesses the skills and expertise to navigate them effectively. They excel at crafting compelling narratives, building relationships with key stakeholders, and communicating complex healthcare information to diverse audiences. In this article, we will explore the top ten best healthcare public relations and publicity firms in South Florida.

1. The Weinbach Group (Miami): The Weinbach Group, based in Miami, is a leading healthcare public relations and publicity firm with over three decades of experience. They specialize in strategic healthcare communications, including media relations, crisis communications, thought leadership, social media management, and reputation management. The Weinbach Group has worked with notable clients such as Mount Sinai Medical Center, Baptist Health South Florida, Miami Cancer Institute, and Nicklaus Children's Hospital. Their comprehensive approach, industry expertise, and track record of success make them one of the best healthcare PR firms in South Florida.


2. BoardroomPR (Fort Lauderdale): BoardroomPR, located in Fort Lauderdale, is a full-service public relations and marketing agency with a dedicated healthcare division. They offer services such as media relations, content creation, social media management, and crisis communications. BoardroomPR has collaborated with prominent healthcare organizations in South Florida, including Cleveland Clinic Florida, Holy Cross Hospital, and MD Now Urgent Care. Their deep understanding of the local healthcare landscape, strategic approach, and ability to deliver impactful results have earned them a spot among the best healthcare PR firms in the region.


3. O'Connell & Goldberg (Hollywood): O'Connell & Goldberg, located in Hollywood, is a full-service public relations and marketing agency with a healthcare division. They provide services such as media relations, crisis communications, content development, and social media strategy. O'Connell & Goldberg has collaborated with prominent healthcare organizations in South Florida, including Memorial Healthcare System, Joe DiMaggio Children's Hospital, and Cleveland Clinic Florida. Their strategic thinking, integrated campaigns, and dedication to achieving client objectives make them a top healthcare PR firm in the region.


4. TransMedia Group (Boca Raton): TransMedia Group, based in Boca Raton, is a full-service public relations agency that specializes in healthcare communications. They provide services such as media relations, reputation management, crisis communications, and content creation. TransMedia Group has worked with notable healthcare clients in South Florida, including Cleveland Clinic Florida, Holy Cross Hospital, and Joe DiMaggio Children's Hospital. Their extensive network, expertise in healthcare PR, and ability to craft compelling narratives make them a top choice in the southern region of Florida.


5. Roar Media (Coral Gables): Roar Media, located in Coral Gables, is a strategic communications and digital marketing agency that serves various industries, including healthcare. They provide services such as media relations, reputation management, content marketing, and social media strategy. Roar Media has collaborated with notable healthcare organizations in South Florida, including Mednax, Leon Medical Centers, and UnitedHealthcare. Their data-driven approach, innovative strategies, and ability to deliver measurable results make them one of the best healthcare PR firms in the region.


6. rbb Communications (Miami): rbb Communications, located in Miami, is a strategic communications agency that serves various industries, including healthcare. They provide services such as media relations, crisis communications, digital marketing, and social media management. rbb Communications has collaborated with notable healthcare organizations in South Florida, including Sylvester Comprehensive Cancer Center, Mount Sinai Medical Center, and OrthoNOW. Their integrated approach, innovative campaigns, and commitment to delivering results make them one of the best healthcare PR firms in the region.


7. Hemsworth Communications (Fort Lauderdale): Hemsworth Communications, based in Fort Lauderdale, is a PR agency specializing in travel, hospitality, and lifestyle sectors, including healthcare. They offer services such as media relations, influencer marketing, crisis communications, and event management. Hemsworth Communications has worked with notable healthcare brands in South Florida, including Sensus Healthcare, Ryder Trauma Center, and Plantation General Hospital. Their creative storytelling, industry expertise, and ability to generate impactful media coverage make them a top healthcare PR firm in the region.


8. The Conroy Martinez Group (Coral Gables): The Conroy Martinez Group, based in Coral Gables, is a full-service public relations and marketing agency specializing in healthcare communications. They offer services such as media relations, crisis communications, digital marketing, and community relations. The Conroy Martinez Group has worked with prominent healthcare organizations in South Florida, including Jackson Health System, Nicklaus Children's Hospital, and ChenMed. Their extensive experience in healthcare PR, strategic thinking, and ability to navigate complex issues have established them as one of the top firms in the region.


9. TARA, Ink. (Miami Beach): TARA, Ink., headquartered in Miami Beach, is a boutique public relations agency specializing in luxury lifestyle and healthcare PR. They offer services such as media relations, brand positioning, event management, and social media strategy. TARA, Ink. has worked with notable healthcare clients in South Florida, including Mount Sinai Medical Center, BAPTISTE Yoga, and OBGYN Specialist. Their innovative approach, creative storytelling, and expertise in healthcare PR make them a top choice for healthcare publicity in the region.


10. Bitner Group (Fort Lauderdale): Bitner Group, based in Fort Lauderdale, is a full-service public relations and communications firm with a strong healthcare practice. They provide services such as media relations, crisis communications, digital marketing, and community outreach. Bitner Group has collaborated with notable healthcare organizations in South Florida, including Holy Cross Hospital, University of Miami Health System, and Cleveland Clinic Florida. Their strategic thinking, integrated campaigns, and commitment to client success make them a top healthcare PR firm in the region.

In the dynamic healthcare landscape of South Florida, these ten public relations and publicity firms have demonstrated excellence, industry knowledge, and a deep understanding of the local market. Through their strategic communication strategies, media relations expertise, and commitment to client success, they have played a significant role in shaping the reputation and public perception of healthcare organizations in the region. Whether it's crisis management, thought leadership, or integrated campaigns, these firms continue to deliver effective healthcare public relations solutions, making them the top choices in South Florida.